At Country Bank, the spirit of giving is at the heart of everything we do, and this holiday season, our team has embraced the true meaning of community support through our Season of Difference. We’ve worked tirelessly to make a meaningful impact, benefiting local organizations and families across the region.

One of the highlights of this year’s Season of Difference was the Difference Makers event held last Wednesday evening at the Wight Barn in Sturbridge, attended by team members company-wide, where Country Bank’s difference makers came together to build 250 stuffed critters. These lovable toys will be donated ahead of the holidays to local children’s organizations, including the Department of Children and Family Services (DCFS), foster care programs, local hospitals, and schools, spreading joy to those who need it most.

In addition to the stuffed critters, our teams contributed to the spirit of giving by purchasing $10,000 worth of toys, all of which will be delivered to DCFS offices. These toys will help brighten the holidays for children in foster care and other vulnerable families.

But the generosity didn’t stop there. Country Bank’s difference makers purchased ornaments to celebrate Giving Tuesday this year, with the organization matching proceeds totaling over $1,500 and all proceeds equally benefitting local organizations Second Chance Animal Shelter, Springfield Rescue Mission to end homelessness, Hearts for Heat providing Fuel Assistance, Project New Hope benefitting Veterans and Sun Shine Village providing Autism Spectrum Services to the community.

Country Bank also provided $52,000 in donations to local senior centers, ensuring our older neighbors felt the warmth of the season. Our commitment to fighting food insecurity was highlighted by a $44,000 donation to local food pantries, helping families in need enjoy a holiday meal. Earlier this holiday season, our volunteers also teamed up with the United Church of Ware to prepare and serve a Thanksgiving meal to community members. It’s through these collaborations that we’re able to make a tangible difference in the lives of our neighbors.

Finally, as part of our dedication to honoring our veterans, Country Bank participated in Wreaths Across America, placing wreaths at three local cemeteries in West Brookfield, Holland, and Ludlow. This touching tribute helped ensure that the sacrifice of our servicemen and women is never forgotten. You will also see Country Bank difference makers out in the community this December at Uxbridge’s First Night, Light Up Palmer, White Christmas in West Brookfield and more. Country Bank’s goal is to make a heartfelt and lasting difference throughout the areas of Central and Western MA we serve daily.

At Country Bank, we are proud to serve the communities that support us. This Season of Difference reflects our ongoing commitment to making a lasting impact, not just during the holidays, but year-round. Together, we are truly made to make a difference.

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Small Business Saturday 2024

Shop Local to Make a Difference

Happy Small Business Saturday (SBS)! We encourage you to shop small this holiday season in support of our local small businesses and our community. Our team of difference makers has been visiting local small business customers in their respective communities throughout the month of November to hear about their experiences with Country Bank and highlight their small business! Check them out below!

Interskate 91

Wilbraham, MA

“I am the new owner of Interskate 91 in Wilbraham, although the rink has been here for much longer. We have been a customer at Country Bank for over 12 years, and they have been instrumental in the purchase of the business and handling all our banking needs. The staff is wonderful and friendly, great for small businesses like ours. We are happy to call them one of our local business partners.”

Rob Gould

Adirondack Heating

Ware, MA

“As a locally owned and fully insured Massachusetts-licensed company, we specialize in oil burner repairs, installations, and mini-split systems. Being a small business owner has given me the freedom to raise my family while supporting our community and serving the residents in our town.”

Chenier’s Gravel Bank, Inc.

Ludlow, MA

“Chenier’s Gravel Bank is a small, family-owned  business located in Ludlow, operating in the field of sand, gravel and landscaping materials since the 1950’s. We have been customers of Country Bank since they made their presence here in Ludlow. . .the courtesy and professionalism lends itself to a high level of confidence in the staff.   This, coupled with the staff’s ability to really know you, and your business, is what makes doing business with Country Bank a pleasure.

Over the years, we have developed a community of customers who rely on the quality and integrity of the products we create and sell.  We stand by our products, and it’s nice to have a bank that stands behind us.”

Diane C. Yelinek

Asylum Fitness

Palmer, MA

“I have been a Country Bank customer for over 35 years! Their impeccable customer service has been unwavering. They have made it extremely comfortable and easy to do business with.”

Gary Libiszewski

TW Tree Care

Paxton, MA

“TW Tree Care, located in Paxton , MA, specializes in tree care, including precision pruning, tree removal, trimming, cabling, and hazardous tree management. From the very beginning, Country Bank has been by my side, providing support and guidance whenever I’ve had questions or challenges. Their commitment to helping my business succeed has been invaluable.”

Trevor White

Ludlow Country Club

Ludlow, MA

“Country Bank has been a great partner for Ludlow Country Club.  They have assisted us over the years on a wide variety of topics. In each and every instance they have taken the time to explain the best solution and provide us with the necessary expertise. Every individual dealt with has been polite and professional”.

Thomas Sears 

Ben’s Tackle Shack

Leicester, MA

“Country Bank has been with us every step of the way! Their team is so welcoming and makes sure each and every need of ours is taken care of while having smile on their face! We love banking at Country Bank!!!”

Ben

Wan Wang Restaurant

Worcester, MA

“Country Bank employees are known for their exceptional professionalism and dedication to providing excellent customer service. Their helpful nature and willingness to go above and beyond makes every interaction smooth and efficient. Whether assisting with my everyday banking needs or offering expert advice on financial matters, they consistently demonstrate a commitment to supporting the financial well being of their customers. At Country Bank’s Park Ave Office employees create a welcoming environment where trust and integrity are at the forefront of every service provided.”

Kenny Haung

 

Bonin’s Wood Products and Landscape Supply

West Brookfield, MA

“Being a small business allows us to bond with our customers. At Bonin’s Wood Products and Landscape Supply we enjoy providing our community with a variety of landscape supplies for their summer projects and offer wood pellets and firewood to keep you warm in the colder months. Country Bank has been there to support our growth and connection to the town since day one.”

Anastasi Insurance Agency

Charlton, MA

“As a small business, partnering with Country Bank for the better part of 20 years has been a game-changer.  Their team is consistently responsive, offering personalized solutions that help us manage cash flow, secure financing and streamline-day-to-day banking with our Checking & Money Market accounts.  Their commitment to understanding our unique needs has played a crucial role in our growth and success.  We highly recommend Country Bank to any small business looking for a reliable and supportive financial partner.”

Pawsitively 4 Pink

Worcester, MA

“Working with Country Bank has been an incredible experience, both personally and professionally. As the founder of Pawsitively 4 Pink, a nonprofit supporting underserved women battling breast cancer, I am continuously inspired by Country Bank’s commitment to our community. Their dedication goes beyond transactions—they truly believe in our mission and have shown unwavering support through generous sponsorships, donations, and even organizing dress-down Fridays for employees to rally around our cause. Country Bank’s purposeful approach and community-driven values make them more than just a bank; they are genuine partners in making a positive impact. We couldn’t be more pleased to work alongside a bank that is truly driven by purpose.”

Michelle Power

SKJ Solutions

Leicester, MA

“I have been a business owner for the last 35 years. I have banked with multiple banks and Country Bank has been by far the best. It only takes a quick phone call to resolve any issues or questions I may have.”

Scott Johnson

Immaculate Pooch

Leicester, MA

“Immaculate Pooch Grooming is a premier dog grooming salon located at 1069 Main St., Leicester, MA. Established in 2010, we have proudly served the local community with top-notch grooming services for over a decade. Our salon has earned numerous awards, thanks to our unwavering commitment to quality and customer satisfaction.

Country Bank has been an invaluable partner to my business, Immaculate Pooch Grooming, and to the local community. Their support has provided the financial stability and resources needed for my business to grow and flourish. To me, Country Bank represents trust, reliability, and a shared commitment to building a thriving, connected community.”

Nikki Elie

Don’s Auto Service

Belchertown, MA

“At Don’s Auto Service, being family-owned and operated since 1957 means more than just a business, it’s a commitment to our community. Working with a local bank like Country Bank is a choice because they understand our needs as a small business and share our commitment to supporting the local economy. Choosing local means keeping Belchertown strong, supporting neighbors, and building relationships that go beyond transactions. We are grateful for the support from Country Bank that helps keep us rooted here in Belchertown.”

Paramount Realty Group

Worcester, MA

“As a real estate agent, I know how important it is to work with a bank that understands the unique challenges and needs of my industry. Country Bank has been that perfect partner. Whether I’m talking with Nate, the branch manager about the handling of complex transactions, or just stopping by, he’s always ready to help with expert knowledge and a friendly approach. Walking into Country Bank is truly like walking into my own home—all of the tellers greet me with warm smiles, and I feel a genuine sense of care and welcome each time. It’s an invaluable feeling to have that trust and familiarity, and it’s why I recommend Country Bank to clients and friends alike.”

Kathy Chapman

Hodgen Landscape Co. Inc.

Belchertown, MA

“When Dave Hodgen wanted to start his landscape company in 1956 his father Isaac, co-signed a loan from Ware Savings Bank (the pre-curser to Country Bank) and 68 years and 5 generations later, even though the faces have changed Hodgen Landscape Co., Inc. is still doing business with Country Bank for Savings.”

Greene Acres Equestrian Center

Belchertown, MA

“When Amanda Hodgen graduated from college with her degree in Equine Science and Management, she always dreamed of owning her own equestrian center and with the help of family, friends and Country Bank her wish has come true over 17 years later.”

Sewall & Hubbard LLC

Ludlow, MA

“Country Bank has been very accommodating to all of my small business needs.  They are a local bank with big bank muscle.  Whether it is business, investment, or banking needs, everybody is very helpful, and knows your name.”

David N. Plante 

Elm Park Collision

Worcester, MA

“Country Bank has always been an incredible partner for my banking needs. Their personalized approach and willingness to go above and beyond has made a significant difference in my financial management. I appreciate the team who is always providing exceptional customer service offering practical solutions which has been very beneficial to my financial needs. I highly recommend Country Bank for your banking needs.”

Jason Ward

Thomas Carroll Insurance

Worcester, MA

“Like our community partner Country Bank, At Thomas Carroll Insurance, each one of our clients is given a dedicated team that works together to proficiently address all your concerns. We specialize in building relationships and education our community to fulfill their insurance needs.”

Kip’s Christmas Tree Farm

New Braintree, MA

“Our farm, nestled in a rural farming community, offers customers a nostalgic start to the holiday season. Traditions like cutting your own tree from the field and enjoying picturesque views evoke the charm of a classic Currier and Ives scene. Families come to make cherished memories, returning year after year—some even bringing their grandchildren after decades of visits. It’s a special experience, especially during this magical time of year. Country Bank has supported us from the very beginning, helping meet our financial needs as we grew into the business we are today.”

McNeely Tree Service Inc.

Brookfield, MA

“McNeely Tree Service has had Business banking relationship with Country Bank for more than 15 years. The Loan Team and support staff in the local branches have been a great resource for us as we maintain and grow our business. We look forward to the future with Country Bank”.

Craig McNeely

Fieldcrest Brewing Co.

Wilbraham, MA

“For 30 years we have held our personal account with Country Bank and when it came time to establish our business banking account, we had no doubts about our choice of bank. It was essential for us to partner with a local institution that we could trust—one that recognizes us as more than just another account. During a recent issue with a vendor, Country Bank went above and beyond by thoroughly examining spreadsheets with me to resolve a problem that was not even on our end, but for which I needed clarity. Their willingness to assist, despite it not being their obligation, exemplifies the type of partnership I seek in a business relationship.”

Adam and Shannon Field 

Pure Painting LLC

Holland, MA

“My name is Josh Gibson and I’m the owner of Pure Painting. We are a local painting company out of Holland, MA. I have been painting in the area for 20 years. 3 years ago I made the step to open my own LLC and Country bank has been instrumental in helping me run my business efficiently. I appreciate their great customer service, convenient locations and knowledgeable staff.”

Joshua Gibson

BRL Landscaping

Ware, MA

Proudly rooted in the beautiful town of Ware, we are a close-knit company specializing in hardscaping, landscape construction, and landscape design. We’re driven by the camaraderie among our team and the joy of connecting with new people. Each project brings the satisfaction of bringing our customers’ visions to life, consistently meeting or exceeding their expectations. It’s uplifting to see the incredible community spirit here in Ware—where community truly is at the heart of all we do.

Country Bank in partnership with the Worcester Red Sox recognizes local non-profits every year during the WooStars Ceremony at Polar Park, nominated by members of the community. The WooStars program reflects our shared dedication, as it allows community members to nominate outstanding individuals to recognize their contributions to the communities they serve and to contribute to the nonprofits they support. Now in its fourth year, this program has recognized 36 WooStars, providing $180,000 in donations. We are proud to stand behind these community leaders who are making a significant impact,” stated Jodie Gerulaitis, Vice President of Community Relations at Country Bank. 

This Giving Tuesday, we are honored to spotlight the nine non-profit organizations whose leaders were honored as our 2024 WooStars. Nominations for the 2025 season will open May 1st! Click here to learn more!

Artspace Maynard

Director: Shuchitra Mumford

A vibrant artistic community dedicated to expanding community engagement through exhibition opportunities, classes, workshops, and a membership program.

ArtSpace’s mission is to connect a diverse community of artists with arts supporters, students, and business partner!

Learn More

Homefront Strong

Director: Jennifer Baublitz

To build resilience in veterans and military families through targeted programs and resources.  Our vision is to ensure every military and veteran family has the necessary support to achieve optimal social, spiritual, physical, and mental health for joyful, meaningful lives.

Learn More

Girls on the Run

Karen Spencer

Girls on the Run has fun, evidence-based programs that inspire participants to recognize their inner strength, increase their level of physical activity, imagine their possibilities, and confidently stand up for themselves and others.

“The objective is to give girls who may not necessarily have strong support the message that they can find that strength in themselves,” she added. “And in the Worcester schools, there aren’t a lot of middle school sports opportunities.”

Learn More

Pawsitively 4 Pink

Director: Kathy Champman

Pawsitively 4 Pink is a nonprofit organization established in 2018. We provide financial assistance for low-income, underserved women diagnosed with breast cancer in Massachusetts.

 

“We’re different from other organizations in that we help low-income and underserved women regardless of whether they’re doing traditional treatments. Whether it’s radiation, chemotherapy, surgery, traditional medications, or alternative medicine, which includes acupuncture and holistic approaches. We will assist with their financial obligations for any mode of treatment. “

Learn More

Fostercare Essentials

Director: Sharon Bryant

To provide essentials at no charge to families that care for children in foster care and kinship care. We provide free clothing to foster children from birth to age 21, as well as toys, baby gear, sports gear, diapers, backpacks, school supplies, and personal hygiene products.

Learn More

Worcester Challenger Baseball

Director: Jessica Horton

Challenger baseball is for children with physical, intellectual, or developmental disabilities. It is free to play due to the generosity of our sponsors.

Learn More

Clear Path for Veterans New England

Director: Donna Bulger

Clear Path for Veterans New England is a 501(c)3 established in 2017 with one mission, to build a safe, supportive and respectful place for Veterans to seek the help and resources they need in order to successfully integrate into their communities.

“We hear so many amazing stories about women who have served our country. We want to celebrate this service by offering programs that are customized to their needs,” said Donna Bulger. “We are excited to share these stories with the community.”

Learn More

Ginny’s Helping Hand

Director: Brandon Robbins

At Ginny’s Helping Hand, Inc., our mission is to provide essential resources and support to individuals and families in need, fostering a stronger, more compassionate community. We are dedicated to alleviating hunger, promoting self-sufficiency, and enhancing the quality of life for those we serve through collaborative efforts and community involvement. Together, we work to ensure that everyone has access to life’s basic necessities and the opportunity to thrive.

Learn More

Juniper Outreach

Director: Julie McDonald

Juniper Helps is a non-profit organization focused on distributing food through local schools to students and families who are most in need. We fund purchases of sustainable meals, snacks, and other essential items.

Learn More

SHOULD I INCORPORATE MY SMALL BUSINESS?

When starting a business, most entrepreneurs focus heavily on perfecting their product or service and securing funding. However, they often need to pay more attention to a critical foundation: choosing the proper business structure. While many are familiar with the corporation’s ability to protect owners’ personal assets, other structures can also provide convenience and cost-effectiveness, particularly for smaller businesses. Two popular alternatives are a Limited Liability Company (LLC) and a Doing Business As (DBA) designation.

DBA: A Simple Start

A DBA, the simplest business structure, acts as an alias for a sole proprietorship or partnership. While it doesn’t offer personal liability protection, it’s relatively inexpensive to register. It may be a good choice if you’re starting with limited personal assets at risk. Many entrepreneurs choose a DBA to quickly and affordably establish a business name. As your business grows and you need more protection, you can upgrade your business structure to an LLC, which provides personal liability protection. This path allows for a smooth transition as your business expands.

LLC: Flexibility with Liability Protection

An LLC, on the other hand, combines liability protection with simplicity. This business structure shields the owner’s assets, like their home, car, and savings, from risk if the business faces legal issues or debts. The piece of mind an LLC structure offers is invaluable if you have personal assets to protect. LLCs also offer tax flexibility and fewer formalities than corporations, making them a popular choice for small business owners.

Making the Right Choice

Each business is unique, and choosing the proper structure depends on your current financial situation, risk tolerance, and growth plans. Speaking with a professional advisor—whether a lawyer, accountant, or financial consultant—can help clarify which structure best suits your needs. If you don’t already have an advisor, our team at Country Bank would welcome the opportunity to work with you. Our business banking experts can provide guidance or refer you to trusted professionals in the area. You’re not alone in this decision.

For those thinking of incorporating in Massachusetts, the Secretary of State’s website under the Corporations Division section is a valuable resource. It provides necessary forms and fees, as well as guidance on the incorporation process. Starting a business is a big step, and ensuring you’re set up with the right foundation can make all the difference in your journey.

As we approach Small Business Saturday, a special occasion encouraging us to shop locally and support small businesses in our communities, we must recognize these entrepreneurs’ significant role in our economy and culture. From charming boutiques to cozy cafes, small businesses are:

• The heartbeat of our neighborhoods
• Providing unique products
• Personalized services
• A sense of belonging

Why Small Business Saturday Matters

1. Economic Impact: Small businesses create jobs, stimulate local economies, and contribute to the tax base.

• *Most businesses are small- 99.9% of American businesses.
• There are 33,185,550 small businesses in the United States.

• Small businesses employ 61.7 million Americans, totaling 46.4% of private sector employees.
• From 1995 to 2021, small businesses created 17.3 million net new jobs, accounting for 62.7% of net jobs created since 1995.
• Small businesses pay 39.4% percent of private sector payroll.
• Small businesses generate 32.6% percent of known export value.
• About 38% of small businesses use specialized software in their business operations.

2. Community Connection: When you support local businesses, you invest in your community. These businesses often contribute to local charities, sponsor community events, and create spaces where residents can gather and connect. They also play a significant role in shaping our community’s unique identity and culture.

3. Diverse Options: Shopping at small businesses allows you to discover unique products often unavailable at larger retailers. By supporting local artisans and makers, you help preserve the diversity of goods and services in our community, offering a unique and exciting shopping experience.

How You Can Support Small Businesses

1. Shop Local: Continue shopping at local retailers, especially on Small Business Saturday. Create a list of your favorite local stores and check them out during the holiday season. Whether you’re looking for gifts, home essentials, or personal treats, there’s something special about purchasing from your neighbors.

2. Spread the Word: Word of mouth is powerful. Share your favorite small businesses on social media, write positive reviews, and tell your friends and family about the fantastic products and services you’ve experienced. Consider using hashtags related to Small Business Saturday to increase visibility. Remember to share your small business stories to inspire others to support local businesses.

3. Participate in Events: Many communities host events on Small Business Saturday to celebrate local businesses. These events could include local vendors setting up booths, live music performances, food trucks, and fun activities for the whole family. Attend these events, and encourage others to join you.

4. Engage Online: If you can’t shop in person, consider supporting small businesses online. Many local shops have e-commerce platforms where you can browse their offerings and purchase from the comfort of your home, ensuring that you’re still part of the local community, even from a distance.

5. Gift Cards: Purchase gift cards from your favorite local shops as presents for friends and family. This not only supports small businesses by providing them with immediate cash flow, but it also introduces others to the wonders of your community’s offerings, potentially turning them into regular customers.

6. Collaborate and Encourage: If you’re part of a community organization or a business network, consider collaborating with local businesses for events or promotions. Encourage others in your network to do the same.

By highlighting the importance of small businesses and taking actionable steps to support them, we contribute to a thriving local economy and foster community spirit. Please join me in celebrating and supporting our small businesses that are Made to Make a Difference for you, our communities, and their employees. Happy Small Business Saturday!

Mary McGovern, President and CEO of Country Bank

*Frequently Asked Questions About Small Business, 2023 – Office of Advocacy

Small Business Administration

Mary McGovern, President& CEO of Country Bank has been honored by the Worcester Business Journal in their annual Outstanding Women in Business awards. The Outstanding Women in Business awards have long been one of WBJ’s hardest honors to win. Typically, more than 50 women are nominated for the award, and yet only 10-20% of those nominees are selected as winners. Many, many worthy professionals don’t make the cut, and each year brings another round of truly excellent nominees.

To win the award, the women have to be truly outstanding.

Now in its 16th year, the Outstanding Women in Business awards has evolved over time. It started a bit as a lifetime achievement award for women, at a time when the majority of those types of honors went to men. As that shifted, Outstanding Women in Business focused more on women doing great things at any point in their careers. This year, the criteria shifted slightly to be more comprehensive, examining each nominee on her professional achievements, community impact, ability to break the glass ceiling, and mentorship to other professionals, particularly women.

In addition to the profiles below, I invite you to celebrate this year’s amazing professionals at WBJ’s Outstanding Women in Business awards luncheon Oct. 22 at the College of the Holy Cross in Worcester.

– Brad Kane, editor

Read more about McGovern and her achievements here: Outstanding Women in Business: McGovern has grown a $1.5B bank | Worcester Business Journal

Country Bank, a full-service financial institution serving Central and Western Massachusetts, is pleased to announce its recent donation of $250 Visa gift cards to 35 local schools, totaling $12,000. These schools have been long-standing partners in our financial literacy initiatives, and this contribution aims to support teachers and students as they head into the new academic year.

“At Country Bank, we are deeply committed to the communities we serve, and we believe that investing in education is critical to our future. Our financial literacy programs have empowered students with essential money management skills, and we are excited to continue working closely with local schools to enhance financial education,” said Jodie Gerulaitis, Vice President of Community Relations.

As part of its ongoing commitment to financial literacy, Country Bank offers a robust Money School program. The program includes a variety of resources designed to teach students about managing money, budgeting, and saving. Most recently, the program introduced a new debit card option for kids, allowing them to learn hands-on how to manage money earned from chores. This innovative approach to financial education is designed to give young people the skills they need to succeed financially throughout their lives.

For more information about Country Bank’s Money School program or to inquire about our community initiatives, please visit www.countrybank.com.

Country Bank, a leading financial institution serving Central and Western Massachusetts, is pleased to announce the addition of Matthew Williams to its Business Banking Team in Worcester. A seasoned professional in the financial services industry, Matt brings a wealth of knowledge and expertise to his new role.

With a successful track record at local banks in Central Mass, Matthew brings extensive market knowledge and a proven ability in business development to his new role. His focus on building strong client relationships is a testament to his commitment to helping them achieve their goals.

“I am thrilled to join the Country Bank team working with our business clients and community partners. I look forward to leveraging my experience to help local businesses thrive by providing tailored financial solutions that are made to make a difference. Country Bank’s commitment to the community aligns perfectly with my dedication to fostering strong, lasting relationships and supporting the economic growth of our region,” said Williams.

Matthew’s academic achievements include course completion Berean University—Brownsville Masters Commission in Theological Studies, and he has received recognition with a top performance rating for customer satisfaction from Citizens Bank. He is enrolled in the American Bankers Association’s Small Business Certification program. His deep commitment to community service complements his academic achievements. He is a Board Member for Care Central VNA and Hospice in Worcester. He is an Entrepreneur Mentor and a member of AmSpirit Patriots Chapter.

“Welcoming Matthew to the Business Banking Team at Country Bank is very exciting for us; he brings an extensive background working with business owners to develop business plans, financing strategies and, in the process, build long term partnerships. These partnerships are what define Country Bank as a community bank, and Matthew’s commitment to this is in perfect alignment with our iSTEP Corporate Values of Integrity, Service, Teamwork, Excellence and Prosperity.  We are pleased that he has chosen Country Bank to be his Employer of Choice,” said Miriam Siegel, First Senior Vice President, Chief Culture & Development Officer

In the spirit of Small Business Week, Country Bank proudly salutes the backbone of our communities – small businesses. Our Retail Banking Officers embarked on a journey this month to connect with the heartbeat of our local economy – the small businesses that enrich our neighborhoods and fuel our prosperity.

Their mission was simple yet profound: to extend our gratitude, support, and admiration to the unsung heroes behind these businesses. With each visit, they didn’t just conduct transactions; they forged and strengthened genuine relationships, celebrated achievements, and shared aspirations.

Throughout their encounters, they witnessed firsthand the passion, resilience, and innovation that define small business owners. From family-owned cafes to artisanal boutiques, their dedication knows no bounds. They’re not just entrepreneurs; they’re dreamers, risk-takers, and community builders.

“I always enjoy stopping in to see my business customers during small business week.  They always mention how nice it is that Country Bank supports them in this way each year and how that is an example of true relationship building and community support,” shared Tracey Perry, Retail Banking Officer of our Wilbraham Banking Center.

At Country Bank, we recognize the invaluable contributions of small businesses to our local economies. They generate employment, drive innovation, and infuse our neighborhoods with character and charm. Their success is our success, and their prosperity is intertwined with the vitality of our communities.

As we engaged in face-to-face meet-and-greets, we didn’t just exchange pleasantries; we exchanged stories, ideas, and visions for a brighter future. We listened intently to their feedback, eager to tailor our business banking services to their evolving needs and aspirations.

Moreover, we put our money where our mouth is – quite literally. By purchasing gift cards from these establishments, we not only supported their bottom line but also encouraged our colleagues and customers to do the same. After all, every dollar spent at a local business is an investment in the heartbeat of our community.

“I truly enjoyed visiting local businesses each year! It isn’t just about buying gift cards but it is about connecting with the heart and soul of our communities! Together we can make a difference and ensure our communities thrive for years to come,” added Melissa Stefanowich, Retail Banking Officer of our Belchertown Banking Center.

But our commitment extends beyond mere transactions. It’s about fostering enduring partnerships, empowering dreams, and championing the spirit of entrepreneurship. Whether it’s providing flexible financing options, personalized advisory services, or innovative digital solutions, we’re here to be their trusted ally every step of the way.

Small businesses are not just economic engines; they’re the lifeblood of our communities. They embody the resilience, creativity, and spirit of possibility that define the American dream. And at Country Bank, we stand shoulder to shoulder with them, ready to champion their cause and celebrate their successes.

As Small Business Week draws to a close, let’s not just applaud these local champions; let’s continue to support, patronize, and uplift them throughout the year. Together, we can build stronger, more vibrant communities where small businesses thrive, and dreams take flight. Thank you for being the heartbeat of our neighborhoods.